HubSpot Best Practices for Gated Content
Publish By : admin
Publish Date : November 6, 2024
- Create High-Value Content: Ensure your downloadable resources offer valuable insights and actionable advice that your target audience will find useful.
- Keep Forms Short and Sweet: Only ask for essential information like name, company, email address, and maybe a phone number. Avoid unnecessary fields that create friction.
- Use Clear Calls to Action: Use compelling language on your buttons or links to encourage downloads (e.g., “Download Now,” “Get Your Free Guide”).
- Offer a Thank You Page: After a visitor submits a form, redirect them to a thank-you page with a link to download the resource. You can also include related content suggestions here.
- Nurture Leads: Use HubSpot workflows to automate follow-up emails to those who download your resources, providing further value and nurturing them towards becoming clients.
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